Glossary

Learn key terms and concepts in influencer marketing and performance-based collaborations.

What is a Brand Deal?

What is a brand deal and how do professional collaborations work? Read more about the fixed-rate model and how it relates to performance and affiliate structures.

Santeri Ora

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Feb 26, 2026

What is an Affiliate Brand Deal?

What is an affiliate brand deal and how does it benefit brands and creators? Read more about the commission-based model for driving sales and passive income.

Santeri Ora

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Feb 26, 2026

What is a Performance Brand Deal?

What is a performance brand deal and how is it reshaping the industry? Read more about the modern results-driven model where creators are compensated based on measurable impact like views, reach, or clicks.

Santeri Ora

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Feb 26, 2026

What is User-Generated Content (UGC)?

What is User-Generated Content (UGC) and why is it such an effective tool for brands? Read more about how content from real people helps build trust and sales.

Santeri Ora

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Feb 26, 2026

What is a PR Package?

What is a PR package and how does it benefit brands and creators? Read more about a strategy for building brand awareness and scaling creators toward paid deals.

Santeri Ora

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Feb 25, 2026