The Parturi is a Finnish barbershop chain with 11 locations from Riihimäki to Rovaniemi. We created a comprehensive campaign for them to boost brand visibility and attract new customers to their shops.

• The campaign was designed based on The Parturi’s business goals, significantly increasing their visibility on TikTok. The focus was on areas near the chain’s locations.

• The campaign leveraged local and well-known content creators who effectively reached both young adults and an older audience.

• The campaign met its goals within three weeks, and since then, it has nearly doubled the targeted visibility without additional costs.