Sunset Beach Party is a summer festival held in Karkkila for 30 years. The 2024 two-day festival featured 11 popular Finnish artists. The campaign aimed to increase visibility on TikTok, especially in Karkkila and nearby areas. This campaign had the honor of being our first.

• A two-week campaign was launched a month before the festival. The main goals were to raise festival awareness on TikTok and boost advance ticket sales.

• The campaign targeted adults in Karkkila and nearby areas, focusing on local reach with small content creators for maximum efficiency.

• Festival-themed videos performed exceptionally well, reaching the desired audience. The early campaign start brought significant extra visibility leading up to the festival.