Pyrokratia is known for Finland's widest selection of fireworks and the best value for money. For the Venetian festival sales season, Pyrokratia aimed to increase awareness of its fireworks sales and boost its brand’s visibility on social media. We designed a campaign tailored to meet Pyrokratia’s needs and goals.

• The campaign was carried out in less than two weeks, maximizing visibility just before the Venetian festival.

• The main goal was to reach Pyrokratia’s precise target audience and focus visibility near sales points.

• The target group and local focus were achieved through carefully selected smaller content creators. One of Finland’s most famous influencers also reached the right audience.

• The campaign succeeded in its goals, achieving the required visibility in just over a week. Additional visibility grew significantly as the sales days progressed.